Matsuyama

By car

The Nissan Car Rental port at the intersection of Nishihoribata and Hanazoromachi, across from JAL Hotel. Car rental is not practical for city travel, but can be handy for onward destinations in Shikoku.

Nissan Rentacar

Rentals available in the city center 089-931-4123 and at Matsuyama Airport 089-974-2341.

If you plan on staying for an extended period of time or believe you will spend more than ¥2000 on transportation, you may want to buy an I~C Card at Shieki, which gives 10% discounts on all Iyotetsu transportation including taxis.

Traveling on foot is an entirely viable way of getting around downtown at a comfortable pace.

By train

Outer City Commuter Train 郊外電車, ☎ +81 089-948-3329. Also run by Iyotetsu , with a hub at Shieki. Trains run from Yokogawara to Iyo to Takahama every 15 minutes and are quite reliable. Â¥150-500.  edit

By Tram

Trams streetcars have a flat fare, ¥150 per trip or ¥80 for children. A one-day pass costs ¥400.

You can also tour a few Botchan sites on the Botchan Ressha, which is a recreation of the old steam-powered trams though the modern version runs on diesel.

By bike

If you are so inclined, bicycles can be rented from EPIC see above. They are usually not mountain or racing bikes, and come with 1-3 gears.

Rickshaws

人力車, Jinrikisha are "man-powered vehicles" popularized by the elite in the Edo period, and are only available for rent around Dōgo. Fares, including a guided tour by your carrier, start at ¥1500 for 15 minutes. There may be an English speaker available.

By bus

Iyotetsu 伊予鉄 (http://www.iyotetsu.co.jp...) city buses connect all corners of Matsuyama except for the island, Nakajima, from the ferry port in the west to Kume in the east, and from Hōjō in the north to Tobe in the south. The hub is the aforementioned Shieki. Timetables are not in English, but if you can pronounce the destination, the driver will help you get there. Fares start at ¥150. Enter buses in the rear and take a slip of paper. If you need to change a yen note, insert it into the machine at the front of the bus to receive change. When you are ready to disembark, go to the front, check the amount due on the above chart and drop the money into the slot.

Buses run once an hour from the Takahama Ferry Port to Dōgo Onsen Eki. There is also an East-West Loop bus which connects all vital areas and whose fare is ¥150.